Tonight is the night! The new look Foxy Bingo commercial airs for the first time on TV in the commercial break of Coronation Street and having seen it we consider it a bit like Marmite; viewers and fans of the brand alike are either going to love it or hate it! The advert, created nu a London ad agency called Biscuit, have the theme “what Foxy did next” and feature a few famous faces.
The opening clip shows the Foxy mascot, no longer a computer generator image, opening the doors to his “den” and then we “follow the day to day life of Britain’s favourite bingo playing fox”. He is mobbed by fans as he leaves his home and then the clip cuts to Foxy in a disguise to avoid being hounded by the paparazzi.
The first celeb to make an appearance in the new http://www.ballsupbingo.co.uk/site-reviews/foxy-bingo commercials is Nikki Grahame from Big Brother. She serves Foxy his dinner as he introduces her to his date as “Nikki, I’m like a big brother to her”. To this Nikki responds “Who is he?”
The next celeb to make an appearance is Jim Bowen – not his best role we think as he is sat on the toilet as Foxy walks in! Christopher Biggins also makes an appearance in a rather fetching bingo ball costume!
As adverts go it’s ok but we have to admit, on first viewing, it doesn’t really have the WOW factor that the other commercials for Foxy Bingo have had. Although, looking back, when the new Grease advert aired from this internetbingo brand, we weren’t enthused about that either. Could it be that we simply don’t like change?
Check out the new Foxy Bingo advert tonight on ITV!